In addition to crafting digital narratives at Tandemvines Publishing, Denise Clifton is the Visual Strategy Editor for the newsroom at the Seattle Times. Her job is to ensure that the Seattle Times’ journalism has a compelling and cohesive visual presence on all media platforms, partnering with colleagues in the newsroom and product and IT departments to create showcases for the news content. Key responsibilities
Digital news-product development:
Denise provides ongoing creative direction and partners with editors on content strategy in the development of digital news products.
In 2015 she played a key role in the launch of a responsive design for seattletimes.com, providing design direction and facilitating between company stakeholders and design partner Mule Design. For the full project, which included developing a new WordPress-based CMS, she represented news content and workflow needs on the companywide core team.
In 2014, the Seattle Times launched a news app for Windows tablets and phones, produced in partnership with Microsoft. Denise led the design strategy as part of a team that worked with developer Ratio to produce an app showcasing our photojournalism and news. Microsoft named the result a “lighthouse app” for developers.
Editorial project management:
Denise provides art direction and editorial project management for high-value projects. For two recent books, she organized content teams and deliverables, created internal timelines and managed the editorial-production relationship with external partners.
• “Hawk Heaven: The Road to the Seahawks’ First Super Bowl Victory” (Feb. 2014)
• “Seattle Sketcher: An Illustrated Journal by Seattle Times Artist Gabriel Campanario” (Oct. 2014)
Denise was also the project manager for the newsroom’s explanatory package of stories on ocean acidification, “Sea Change: The Pacific’s Perilous Turn” (September 2013) and partnered with audience-engagement editors and marketing managers to create a social-media rollout plan. The project won the Online News Association’s award for explanatory reporting in September 2014, as well as five awards from the Society of News Design.