Strategic storytelling for Alaska Airlines

Seattle’s hometown airline has lofty values: Fly greener. Be all about people. Invest in communities. Make flying matter. As a writer working with Alaska’s external-communications and brand-marketing teams, I’ve told the stories of the dedicated people behind these social-impact initiatives, highlighted business and community partners whose sustainability practices complement Alaska’s – and developed content showing how serving the community is good for business. 

Stories linked below published in Alaska Airlines’ inflight magazine and on the blog. (Read more on the blog.)

Cover stories for Alaska Beyond Magazine

Fly greener: Stories where business interests and environmental values intersect

Making flying matter: Stories of community investment and impact