Strategic storytelling for Alaska Airlines
Seattle’s hometown airline has lofty values: Fly greener. Be all about people. Invest in communities. Make flying matter. As a writer working with Alaska’s external-communications and brand-marketing teams, I’ve told the stories of the dedicated people behind these social-impact initiatives, highlighted business and community partners whose sustainability practices complement Alaska’s – and developed content showing how serving the community is good for business.
Stories linked below published in Alaska Airlines’ inflight magazine and on the blog. (Read more on the blog.)